Stories give meaning

Stories are from all times. They help us to give meaning to our lives. They are part of our identity. Stories help us understand, give hope, give structure and guidance, and help us connect with other worlds. They are the earliest form of communication over time. It’s our mysterious glue, that help us connect with each other, build trust. Stories are the basics of our human ‘rules of engagement’. Stories give words to things that do not exist.

Ruling the world through storytelling

“We cooperate effectively with strangers because we believe in things like gods, nations, money and human rights. Yet none of these things exists outside the stories that people invent and tell one another. There are no gods in the universe, no nations, no money and no human rights—except in the common imagination of human beings. You can never convince a chimpanzee to give you a banana by promising him that after he dies, he will get limitless bananas in chimpanzee Heaven. Only Sapiens can believe such stories. This is why we rule the world, and chimpanzees are locked up in zoos and research laboratories” (Yuval Noah Harari).

Power of storytelling

With the ‘Stories for Change’ methodology we combine the reason for change, with the power of storytelling. You cannot build the world on reasoning alone. Of course solid arguments, that give an answer to the current problems, separate a scenario from fiction. But the power of words, the title of the story, the setting, and the various layers that bring forward those words to the audience, and empower that audience to share that story in their own version, that’s what makes a scenario a Story for Change.

Tell me a story, and i will forget. Show me a story and i will remember. Involve me and i will understand. Touch me and i will share.

Join our movement

Join our movement in using stories to catalyse the change needed. Contact Yvette Pasman at or join a Masterclass.