What’s your challenge?

What is your challenge? Are you in need of a coherent story, are you keen to create future scenarios for your organisation or line of business, are you in need of a future vision or new worldview, or do you need to create a story to involve your team in your mission? The Stories for Change tool is a format you can use for various kinds of questions. Join our masterclass to learn this method’s allround purpose.

A step-by-step method

Every story must contain a certain form of logic. Otherwise, you cannot follow it, transfer it, or apply it. Even in the ancient times, Aristoteles used narrative structures to transfer knowledge, building on three elements: ethos, logos and pathos. Stories for Change is a step-by-step method to apply these three elements to build a credible, logical and emotional storyline.

Stories for Change also provides guidance on how to develop an exponential mindset – the belief we can achieve things that can scarcely be imagined – by building an argument that supports your vision and desired change and translates this into a meaningful story that can be shared.

Join our masterclass

We welcome you to one of our virtual masterclasses. Please check out our dates by sending an email to our team at

In the class you’ll learn:

  • how to create ‘stories for change’, or ‘future scenarios’
  • when and how to apply Stories for Change
  • to build an argument to empower your desired future standpoint
  • how to create a logical and compelling 8-step story, and what it does to an audience

For whom is this masterclass?

Experienced strategists, change facilitators or trainers, interested in how to use storytelling techniques to facilitate change. 

An enchanting virtual and real life playground!

  • Although the current Masterclasses are virtual, we’d love to invite you to our School in Amsterdam for a follow up later this year

Need a reference?

Yvette has been learning people to co-create their Story for Change for many years. From board room to student, they all alike are compelled by the methodology and powerful results. Two shout-outs at LinkedIn from one of our recent masterclasses:

“Just had this amazing storytelling workshop as part of our Greenhouse opening festival! Thank you Yvette!” (Metin Caanen, Innovation Consultant, Lab Designer & Facilitator bij Deloitte)

“Amazing story telling workshop by Yvette Pasman (Maurice van den Oever – Consultant, Strategic & Reputation Risk bij Deloitte)

Need more convincing arguments? Please give us a call and we’ll discuss your needs and questions: or call/text +31 6 42461750